effectivus (adj) = creative, involving product; of practical implementation; effective/productive

I believe passionately that great products come from understanding customers. I launched effectivus to help others bring the best possible products to market in the most effective way. I combine strong commercial thinking, technical understanding and innovation to deliver concrete results. I have over 20 years experience with products for the film and television production industries.

“Chris very quickly understood our product and our goals and was very effective in talking to our customers”

On this site you’ll find lots of information about Product Development and Product Mangement, articles about related topics, and opinion pieces. Enjoy!

Latest articles:

Why Autonomous Vehicles Will Never Live up to the Promise

The problem of 99% products and what to do about it

Otto, the Airplane autopilot

OK, I know I can be a bit of a luddite sometimes, which is a strange thing to admit to after a lifetime of innovation in tech, but sometimes you just know that a product is not going to live up to the promise.

Take driverless or autonomous vehicles (AVs). I’m going to stick my neck out here and say that they are not going to achieve the aim of driving safely through everyday conditions on the types of journeys we all drive every day. Why? Well it’s not the tech, though I suspect the tech has still a long way to go to start dealing with edge cases like single track country roads, narrow city streets crowded with parked cars, magic roundabouts (US: forget it you don’t want to try to imagine a turn circle made up of turn circles), and four way stops (GB: forget it you don’t want to imagine an intersection where no one has priority). No, I guess the tech will get there in the end. It’s the people!