effectivus (adj) = creative, involving product; of practical implementation; effective/productive

I believe passionately that great products come from understanding customers. I launched effectivus to help others bring the best possible products to market in the most effective way. I combine strong commercial thinking, technical understanding and innovation to deliver concrete results. I have over 20 years experience with products for the film and television production industries.

“Chris very quickly understood our product and our goals and was very effective in talking to our customers”

On this site you’ll find lots of information about Product Development and Product Mangement, articles about related topics, and opinion pieces. Enjoy!

Latest articles:

Taxing Brands

Small PigThere has been moral outrage amongst the political classes and direct action by the public recently in the UK about an unusual topic: corporation tax. Coffee shops occupied, executives facing uncomfortable questions in front of select committees of our parliament, and our Prime Minister describing some corporations as lacking “moral scruples”. He has even promised to raise the issue with the G8.