Effectivus

effectivus (adj) = creative, involving product; of practical implementation; effective/productive

I believe passionately that great products come from understanding customers. I launched effectivus to help others bring the best possible products to market in the most effective way. I combine strong commercial thinking, technical understanding and innovation to deliver concrete results. I have over 20 years experience with products for the film and television production industries.

“Chris very quickly understood our product and our goals and was very effective in talking to our customers”

On this site you’ll find lots of information about Product Development and Product Mangement, articles about related topics, and opinion pieces. Enjoy!

Latest articles:

Who’s your hero, David Bowie?

David Bowie died today.

The press is full of people’s memories of the incredibly personal and intimate ways he affected their lives.

In amongst all the chatter, a comment on BBC Radio Oxford pointed me to a story that lots of others have picked up to. It is Bowie’s answer too: the ‘Proust Questionnaire’ quoted in brainpickings.org referencing an original Vanity Fair article from 1998.

A ‘fun’ questionnaire that Bowie was asked to answer, originally put to Proust. Read about it in the Vanity Fair article. Two answers really jumped out at me. (more…)