Do your tax lawyers and brand marketers agree strategy?
Gain it, use it, spot it and defend against it.
How user interviews led to a new segmentation of a market.
Getting into the detail of how a product really meets a customer’s needs.
Powerful people make better liars. I wonder if the same goes for organisations?
How to entertain your trade show stand visitors and completely fail to deliver your message.
A product marketing guide to Fear, Uncertainty and Doubt
An effectivus view on seven pricing strategies
Why the benefits of innovation are not necessarily enough to overcome the barriers to adoption
A review of Malcolm Gladwell’s book