Adoption is a lot more tricky than we like to think
Why, after HD and 3D our televisions need HDR
Gain it, use it, spot it and defend against it.
Book review and thoughts on connecting to customers
Getting into the detail of how a product really meets a customer’s needs.
Powerful people make better liars. I wonder if the same goes for organisations?
How to entertain your trade show stand visitors and completely fail to deliver your message.
A product marketing guide to Fear, Uncertainty and Doubt
What does the mythical kill switch tell us about consumer adoption?
An effectivus view on seven pricing strategies