You can take a feature too far.
Is Apple about to breach its psychological customer contract?
The act of planting a graphic image in someone else’s mind without warning
Giving a good demo is more than taking the audience through the features
Why an apparently simple marketing phrase can completely fail to market your product.
How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience.
Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.
A picture may be worth a thousand words, but how do you describe it in just 30?
Customer stories that get your team into the mind of the customer
How tradeshow messaging gets lost in the hullabaloo.