Regular readers will know that I tend to rant until blue in the face about differentiating technology products, targeting user needs and not going overboard with your one key differentiating feature.
I’m also really keen on clear names and clear concepts about what a product does. In the film industry they talk about “high-concept pitches” for films. Legend has it that the high-concept pitch for Aliens was “Jaws in space”.
So I was gratified when I heard a high-concept pitch for the Apple iPad as “like and iPhone but bigger” – I got it (or at least some of it) immediately. Then I came across this picture and became a little worried that Steve may have over done it a tad and that he was destined to go the same was as the captain of the Vasa.
Behind you Steve!