Why polarized choices about how to create great products are just wrong.
Good story telling couples the listener and storyteller’s neural activity
How effectivus uses an agile and iterative process to help organisations create new and innovative products
Testing STORM with the wider market
Does the procurement process block innovation and competition?
Book review of Atul Gawande’s ‘The Checklist Manifesto’
What does the mythical kill switch tell us about consumer adoption?
How companies turn their back on gold plated commercial opportunities
No product specification survives first contact with the user