Do your tax lawyers and brand marketers agree strategy?
Market needs first, then product. Not the other way around.
effectivus helps client develop win-win partnerships
What has Korean Air flight 801 got to do with creativity and innovation in your company?
Will 3D TV take off like The Stewardesses?
The problem of growing beyond your established market for SMEs
Why the most common motivator for strategic decisions is the wrong one
How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience.
Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.
Why do we continue to put so much faith in these works of fiction?