About me

I offer effective product thinking to all types of organisations who create technology products for commercial markets.

“Chris very quickly understood our product and our goals and was very effective in talking to our customers”

effectivus is an Oxford based consultancy focused on helping conceive, develop and bring to market innovative high tech products.

Founded by Chris Steele who has 25 years experience in bringing innovative high tech products to market. He has a barrier-crossing background in engineering, design, business and teaching.

He has worked with many complex software and hardware products in both start-ups and large multinational companies. These products have often had multi-cultural teams and international markets.

“He is creative in his approach and timely in delivering agreed goals.”

Products he has helped bring to market have won 3 Queen’s Awards, 2 Emmys, generated many millions in revenue and wide industry recognition. He has developed professional relationships with Sony, Adobe, Apple, Samsung and many others.

Chris has an MA from the Royal College of Art and an MBA from Cranfield University.