Before forming effectivus Chris Steele worked for OMG plc as CEO of 2d3 Ltd where he helped bring boujou to market.
boujou was the world’s first automated camera tracker, a vital tool for inserting computer graphics into live action footage. It replace a previous generation of manual, complex, technical tools. Creating an automated camera tracker was considered “impossible” in the industry.
Chris worked on boujou from 2000 to 2005; created business plan, CEO, licensed technology, gained funding, managed market entry and built sales. It sold over 500 licenses.
In 2002 2d3 won a Techical and Engineering Emmy “for a revolutionary impact on the creation of complex visual effects”.
Appreciation for boujou
“Ease of use is a hallmark of boujou, yet the software can do incredible things. The beauty of the application is that it just does what it needs to do: produce a moving camera from film or video without the need for the artist to track input manually”
Dave Funston, Zoic Studios
“We are constantly amazed at what boujou is able to track. In fact, it has become a verb in the jargon at Ring of Fire: ‘Let’s boujou it!’.”
Casey Conroy, Ring of Fire
“On long, complex shots, using boujou can cut two to three weeks off the completion time”
Kevin Baille, The Orphanage
“I would say that boujou is one of the tools that has profoundly changed the way that we work”
David Jones, Asylum
“boujou makes it all so simple: we just throw a shot at it and let it produce the results while we get on with other things”
Alex Wuttke, Henson’s
“… become an everyday tool for our wire-removal team”
Angela Barson, MPC
“This was the first job I’d done with boujou and it saved us a lot of time. We got the scenes in just before a weekend … they processed automatically over the next two days… by Monday, we had most of the shots already tracked”
Fabrice Altman, Studio AKA
2001 Captain Corelli’s Mandolin , Vanilla Sky, Black Hawk Down, Enemy at the Gates , Harry Potter and the Sorcerer’s Stone , Lara Croft: Tomb Raider
2002 Die Another Day, Lord of the Rings: The Two Towers **, Puckoon, Resident Evil, Scooby-Doo, Sum of All Fears, xXx, Bourne Identity, Harry Potter and the Chamber of Secrets, K-19: The Widowmaker, Panic Room
2003 Alex and Emma, Bruce Almighty, The Core, Italian Job, Master and Commander: The Far Side of the World *, Matrix Reloaded, Dust Factory, Johnny English, Lara Croft Tomb Raider: The Cradle of Life, League of Extraordinary Gentlemen, Lord of the Rings: The Return of the King ** ‡, Torque, X2
2004 Harry Potter and the Prisoner of Azkaban *
Later Stardust, Charlotte’s Web, Batman Begins
‡ Academy Award Winner for Best Movie,
** Academy Award winner for Best Visual Effects,
* Academy Award nomination for Best Visual Effects