Adoption and e-books
Adoption is a lot more tricky than we like to think
Harry Potter and the Half-Baked Colour Palette
Why, after HD and 3D our televisions need HDR
Influence
Gain it, use it, spot it and defend against it.
Marketing Metaphoria
Book review and thoughts on connecting to customers
Mari case study
Getting into the detail of how a product really meets a customer’s needs.
Powerful liars
Powerful people make better liars. I wonder if the same goes for organisations?
Magic Marketing
How to entertain your trade show stand visitors and completely fail to deliver your message.
Steamed FUD
A product marketing guide to Fear, Uncertainty and Doubt
The Early Adopter Gullibility Curve
What does the mythical kill switch tell us about consumer adoption?
Pricing
An effectivus view on seven pricing strategies