Why your optimal strategy may be sub-optimal
Dispelling two myths of scenario planning
effectivus helps client develop win-win partnerships
The benefits, or otherwise, of having an intimate knowledge of an industry.
You can take a feature too far.
Will 3D TV take off like The Stewardesses?
Is Apple about to breach its psychological customer contract?
Why MBA schools need to embrace what they fail to do as well as what they do so well.
The problem of growing beyond your established market for SMEs
Why the most common motivator for strategic decisions is the wrong one