Going ‘Off-Strategy’
Why your optimal strategy may be sub-optimal
Seeing the future comes [un]naturally
Dispelling two myths of scenario planning
New Revenues from Existing Technology
effectivus helps client develop win-win partnerships
A Sense of Perspective
The benefits, or otherwise, of having an intimate knowledge of an industry.
Apple differentiates the iPad
You can take a feature too far.
The future of 3D TV
Will 3D TV take off like The Stewardesses?
Rotten to the core?
Is Apple about to breach its psychological customer contract?
An Application for Professor of Bubble-Bursting
Why MBA schools need to embrace what they fail to do as well as what they do so well.
The Tyranny of the Served Market
The problem of growing beyond your established market for SMEs
Fear and Loathing in Strategy
Why the most common motivator for strategic decisions is the wrong one