Segmenting Storm
How user interviews led to a new segmentation of a market.
How the iPad could change the world
Is there an industry the iPad could wipe out at a (touch sensitive) stroke?
Pricing
An effectivus view on seven pricing strategies
Apple differentiates the iPad
You can take a feature too far.
Samsung Tic Toc
The first ‘most stupid’ product award of 2010 goes to…
Make the tough stuff look simple
How technologies, like special effects and small children, should hide their light under a bushel.
The devil in the detail of product design
How often is your use of a product frustrated by some little detail?
Rotten to the core?
Is Apple about to breach its psychological customer contract?
We don’t make that sort of product here
How companies turn their back on gold plated commercial opportunities
What is a product specification?
No product specification survives first contact with the user