Tag Archives: users

Mari case study

Getting into the detail of how a product really meets a customer’s needs.

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Skin deep customer focus

Is your customer focus two faced?

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Barriers to adoption

Why the benefits of innovation are not necessarily enough to overcome the barriers to adoption

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Sketching User Experiences

A review of Bill Buxton’s book

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Has Dyson lost his way?

Fulfilling unmet needs is not enough

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