Getting into the detail of how a product really meets a customer’s needs.
Is your customer focus two faced?
Why the benefits of innovation are not necessarily enough to overcome the barriers to adoption
A review of Bill Buxton’s book
Fulfilling unmet needs is not enough
How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience.
Customer stories that get your team into the mind of the customer
A software product that solves real problems comes to market ready and proven.
Why we should set our users free.
Is our increasingly sophisticated and smart software products making our users more stupid?