Tag Archives: theory

Marketing Metaphoria

By Chris | August 9, 2010

Book review and thoughts on connecting to customers

By Chris | July 2, 2010

Book review gets robust criticism from author

By Chris | June 2, 2010

Why some businesses are scared of creativity and why they need to embrace it fully.

By Chris | March 23, 2010

What does the mythical kill switch tell us about consumer adoption?

By Chris | March 8, 2010

An effectivus view on seven pricing strategies

effectivus tags

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