Tag Archives: product

Segmenting Storm

How user interviews led to a new segmentation of a market. More →

Is there an industry the iPad could wipe out at a (touch sensitive) stroke? More →

An effectivus view on seven pricing strategies More →

You can take a feature too far. More →

The first ‘most stupid’ product award of 2010 goes to… More →

How technologies, like special effects and small children, should hide their light under a bushel. More →

How often is your use of a product frustrated by some little detail? More →

Is Apple about to breach its psychological customer contract? More →

How companies turn their back on gold plated commercial opportunities More →

No product specification survives first contact with the user More →