“Pants 2 You” is a poor customer message
Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.
Just tell me what you do…
How tradeshow messaging gets lost in the hullabaloo.
The Secret of Good Marketing? Give Something Back!
…or how a lesson from viral marketing could improve all our collateral.
What Does Your Product Really Do?
The old sales adage of “you are not selling drills, you are selling holes” is good to remember, sadly few of us do