Why Autonomous Vehicles Will Never Live up to the Promise
The problem of 99% products and what to do about it.
Who’s your hero, David Bowie?
Who’s your hero Mr Product Manager?
Influence
Gain it, use it, spot it and defend against it.
Preposterous procurement
Does the procurement process block innovation and competition?
Marketing Metaphoria
Book review and thoughts on connecting to customers
Powerful liars
Powerful people make better liars. I wonder if the same goes for organisations?
Magic Marketing
How to entertain your trade show stand visitors and completely fail to deliver your message.
Santa’s Hype Cycle
A seasonal cautionary fairytale for technology companies in five lessons
Invideate
The act of planting a graphic image in someone else’s mind without warning
Great demos
Giving a good demo is more than taking the audience through the features