Listening versus envisioning
Why polarized choices about how to create great products are just wrong.
Are you thinking what I’m thinking?
Good story telling couples the listener and storyteller’s neural activity
effectivus new product process
How effectivus uses an agile and iterative process to help organisations create new and innovative products
Crossing a Stormy Chasm
Testing STORM with the wider market
Preposterous procurement
Does the procurement process block innovation and competition?
Cold-Cuppa Checklists
Book review of Atul Gawande’s ‘The Checklist Manifesto’
The Early Adopter Gullibility Curve
What does the mythical kill switch tell us about consumer adoption?
We don’t make that sort of product here
How companies turn their back on gold plated commercial opportunities
What is a product specification?
No product specification survives first contact with the user