Is the US Post industry dead?
A recent Wall Street Journal article rattles the US broadcast industry
Segmenting Storm
How user interviews led to a new segmentation of a market.
A Sense of Perspective
The benefits, or otherwise, of having an intimate knowledge of an industry.
Has Dyson lost his way?
Fulfilling unmet needs is not enough
The Tyranny of the Served Market
The problem of growing beyond your established market for SMEs
First-Mover Advantage or Winner’s Curse?
Could it be that silver is a bigger prize than gold?
Be Careful What You Wish For…
…or why the most obvious questions are oft ignored
What Does Your Product Really Do?
The old sales adage of “you are not selling drills, you are selling holes” is good to remember, sadly few of us do