Santa’s Hype Cycle
A seasonal cautionary fairytale for technology companies in five lessons
Rotten to the core?
Is Apple about to breach its psychological customer contract?
Invideate
The act of planting a graphic image in someone else’s mind without warning
Great demos
Giving a good demo is more than taking the audience through the features
Limited only by your imagination
Why an apparently simple marketing phrase can completely fail to market your product.
The art of writing very little
A picture may be worth a thousand words, but how do you describe it in just 30?
Just tell me what you do…
How tradeshow messaging gets lost in the hullabaloo.