Taxing Brands
Do your tax lawyers and brand marketers agree strategy?
Influence
Gain it, use it, spot it and defend against it.
Segmenting Storm
How user interviews led to a new segmentation of a market.
Mari case study
Getting into the detail of how a product really meets a customer’s needs.
Powerful liars
Powerful people make better liars. I wonder if the same goes for organisations?
Magic Marketing
How to entertain your trade show stand visitors and completely fail to deliver your message.
Steamed FUD
A product marketing guide to Fear, Uncertainty and Doubt
Pricing
An effectivus view on seven pricing strategies
Barriers to adoption
Why the benefits of innovation are not necessarily enough to overcome the barriers to adoption
What the Dog Saw
A review of Malcolm Gladwell’s book