Hearing Customer Needs
What Steve Jobs said and Henry Ford didn’t
Smell
Time for cinema to wake up and smell the roses?
3D Movies Go Flat
It is spectacle, not the 3D spectacles that sells movies
Obvious in hindsight
Why are ideas valued so lightly?
Marketing Metaphoria
Book review and thoughts on connecting to customers
Mind the creative minds
Why some businesses are scared of creativity and why they need to embrace it fully.
How the iPad could change the world
Is there an industry the iPad could wipe out at a (touch sensitive) stroke?
Don’t touch me there!
The user interface gets very personal
Invideate
The act of planting a graphic image in someone else’s mind without warning
There is a hole in my product
Why uncertainty and indecision are natural in the new product development process