Taxing Brands
Do your tax lawyers and brand marketers agree strategy?
Hobby horse before the cart
Market needs first, then product. Not the other way around.
New Revenues from Existing Technology
effectivus helps client develop win-win partnerships
Authoritarian leadership and innovation
What has Korean Air flight 801 got to do with creativity and innovation in your company?
The future of 3D TV
Will 3D TV take off like The Stewardesses?
The Tyranny of the Served Market
The problem of growing beyond your established market for SMEs
Fear and Loathing in Strategy
Why the most common motivator for strategic decisions is the wrong one
The road to salvation for “Pants 2 You”
How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience.
“Pants 2 You” is a poor customer message
Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.
The Poverty of Business Plans
Why do we continue to put so much faith in these works of fiction?