Apple differentiates the iPad
You can take a feature too far.
Rotten to the core?
Is Apple about to breach its psychological customer contract?
Invideate
The act of planting a graphic image in someone else’s mind without warning
Great demos
Giving a good demo is more than taking the audience through the features
Limited only by your imagination
Why an apparently simple marketing phrase can completely fail to market your product.
The road to salvation for “Pants 2 You”
How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience.
“Pants 2 You” is a poor customer message
Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.
The art of writing very little
A picture may be worth a thousand words, but how do you describe it in just 30?
Tell me a story
Customer stories that get your team into the mind of the customer
Just tell me what you do…
How tradeshow messaging gets lost in the hullabaloo.