Cold-Cuppa Checklists
Book review of Atul Gawande’s ‘The Checklist Manifesto’
New Revenues from Existing Technology
effectivus helps client develop win-win partnerships
Segmenting Storm
How user interviews led to a new segmentation of a market.
Authoritarian leadership and innovation
What has Korean Air flight 801 got to do with creativity and innovation in your company?
Mari case study
Getting into the detail of how a product really meets a customer’s needs.
Mind the creative minds
Why some businesses are scared of creativity and why they need to embrace it fully.
Powerful liars
Powerful people make better liars. I wonder if the same goes for organisations?
Skin deep customer focus
Is your customer focus two faced?
A Sense of Perspective
The benefits, or otherwise, of having an intimate knowledge of an industry.
Magic Marketing
How to entertain your trade show stand visitors and completely fail to deliver your message.