Projecting simplicity
Strategy models and frameworks hide the complexity that we wrestled with
Seeing the world differently
How can we create good products if we can’t see the world as others do, and how can we create innovative products unless we see the world differently?
Crossing a Stormy Chasm
Testing STORM with the wider market
Presenting Precision
Digital Vision bring a beautiful new control surface to market
Preposterous procurement
Does the procurement process block innovation and competition?
Serendipity in New Product Development
Three types of serendipity: how do these apply to product discoveries as opposed to scientific ones?
Going ‘Off-Strategy’
Why your optimal strategy may be sub-optimal
Marketing Metaphoria
Book review and thoughts on connecting to customers
Seeing the future comes [un]naturally
Dispelling two myths of scenario planning
The Product Manager’s Toolkit
Book review gets robust criticism from author