Knowing When to Stop
Giving up is hard to do, even in product development.
Get Intimate With Your Products
Do you really think about the ways in which your user interact with your products?
Be Careful What You Wish For…
…or why the most obvious questions are oft ignored
What Does Your Product Really Do?
The old sales adage of “you are not selling drills, you are selling holes” is good to remember, sadly few of us do
contact details
Lots of ways to get in touch.
What to expect when working with effectivus
Some people like their ‘wherefores’ and ‘of the first party’, we like to make things plain.
Terms of Use
effectivus is a trademark of Steeley Solutions Ltd
privacy policy
effectivus is a trademark of Steeley Solutions Ltd
effectivus newsletter
Every month I send out a short email with links to new articles I’ve written that month. Like the articles it is intended to be a “coffee cup moment” – giving you something unexpected, entertaining and challenging – just something to get your mind out of that rut and to think about things in a […]
Freeman Christie
Freeman Christie a brand and communications consultancy