What’s in a Name?
Is your new product name an ace or a dog?
Is your new product name an ace or a dog?
Building competitive edge into your products is more complex than ‘more is better’.
This hierarchical view of your product’s features will help in prioritizing new feature development.
Giving up is hard to do, even in product development.
Do you really think about the ways in which your user interact with your products?
…or why the most obvious questions are oft ignored
The old sales adage of “you are not selling drills, you are selling holes” is good to remember, sadly few of us do
Lots of ways to get in touch.
Some people like their ‘wherefores’ and ‘of the first party’, we like to make things plain.
effectivus is a trademark of Steeley Solutions Ltd