Mari case study
Getting into the detail of how a product really meets a customer’s needs.
Skin deep customer focus
Is your customer focus two faced?
Barriers to adoption
Why the benefits of innovation are not necessarily enough to overcome the barriers to adoption
Sketching User Experiences
A review of Bill Buxton’s book
Has Dyson lost his way?
Fulfilling unmet needs is not enough
The road to salvation for “Pants 2 You”
How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience.
Tell me a story
Customer stories that get your team into the mind of the customer
Redboard
A software product that solves real problems comes to market ready and proven.
Adhocism: power to the people
Why we should set our users free.
Are We Making Our Users Google Stupid?
Is our increasingly sophisticated and smart software products making our users more stupid?