What’s in a Name?
Is your new product name an ace or a dog?
Competitive Edge
Building competitive edge into your products is more complex than ‘more is better’.
Hierarchy of Product Features
This hierarchical view of your product’s features will help in prioritizing new feature development.
Knowing When to Stop
Giving up is hard to do, even in product development.
Get Intimate With Your Products
Do you really think about the ways in which your user interact with your products?
What Does Your Product Really Do?
The old sales adage of “you are not selling drills, you are selling holes” is good to remember, sadly few of us do