How user interviews led to a new segmentation of a market.
Is there an industry the iPad could wipe out at a (touch sensitive) stroke?
An effectivus view on seven pricing strategies
You can take a feature too far.
The first ‘most stupid’ product award of 2010 goes to…
How technologies, like special effects and small children, should hide their light under a bushel.
How often is your use of a product frustrated by some little detail?
Is Apple about to breach its psychological customer contract?
How companies turn their back on gold plated commercial opportunities
No product specification survives first contact with the user