Listening versus envisioning
Why polarized choices about how to create great products are just wrong.
Hobby horse before the cart
Market needs first, then product. Not the other way around.
effectivus new product process
How effectivus uses an agile and iterative process to help organisations create new and innovative products
Domain knowledge or process skill?
How important is domain knowledge for a Product Manager?
Future Proof Products
How the Hoover Keymatic was created and sold to solve tomorrows problems
Seeing the world differently
How can we create good products if we can’t see the world as others do, and how can we create innovative products unless we see the world differently?
Crossing a Stormy Chasm
Testing STORM with the wider market
Presenting Precision
Digital Vision bring a beautiful new control surface to market
Preposterous procurement
Does the procurement process block innovation and competition?
Serendipity in New Product Development
Three types of serendipity: how do these apply to product discoveries as opposed to scientific ones?