Why MBA schools need to embrace what they fail to do as well as what they do so well.
The act of planting a graphic image in someone else’s mind without warning
The importance of naming new concepts and product ideas
Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.
Where do our ideas come from and can we really call them ours?
Why clear product manuals are so important and need to be planned for from the beginning.
Or when “no” can be the right answer and lead to innovative features
Feature bloat and Mrs Armitage’s bicycle
…or how a lesson from viral marketing could improve all our collateral.
…or why the most obvious questions are oft ignored