An Application for Professor of Bubble-Bursting
Why MBA schools need to embrace what they fail to do as well as what they do so well.
Invideate
The act of planting a graphic image in someone else’s mind without warning
Give it a (code)name
The importance of naming new concepts and product ideas
“Pants 2 You” is a poor customer message
Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.
Invention, discovery and the role of collaboration
Where do our ideas come from and can we really call them ours?
The Joy of Product Manuals
Why clear product manuals are so important and need to be planned for from the beginning.
When is a Feature Request a Customer Requirement?
Or when “no” can be the right answer and lead to innovative features
Barnacle, Billow or Barnard’s Star
Feature bloat and Mrs Armitage’s bicycle
The Secret of Good Marketing? Give Something Back!
…or how a lesson from viral marketing could improve all our collateral.
Be Careful What You Wish For…
…or why the most obvious questions are oft ignored