Effectivus gets to be a grumpy damp squib ‘cos he didn’t get to go to Vegas
How often is your use of a product frustrated by some little detail?
Is Apple about to breach its psychological customer contract?
Fulfilling unmet needs is not enough
Why uncertainty and indecision are natural in the new product development process
Why we should set our users free.
Some of us have been here before. Dire economic figures, redundancies, turmoil and opportunity. Yes, that’s right; opportunity.
Building competitive edge into your products is more complex than ‘more is better’.
This hierarchical view of your product’s features will help in prioritizing new feature development.
Do you really think about the ways in which your user interact with your products?