Effectivus’s predictions for 2010’s technology products
Effectivus gets to be a grumpy damp squib ‘cos he didn’t get to go to Vegas
The devil in the detail of product design
How often is your use of a product frustrated by some little detail?
Rotten to the core?
Is Apple about to breach its psychological customer contract?
Has Dyson lost his way?
Fulfilling unmet needs is not enough
There is a hole in my product
Why uncertainty and indecision are natural in the new product development process
Adhocism: power to the people
Why we should set our users free.
What did you do in the last recession, Daddy?
Some of us have been here before. Dire economic figures, redundancies, turmoil and opportunity. Yes, that’s right; opportunity.
Competitive Edge
Building competitive edge into your products is more complex than ‘more is better’.
Hierarchy of Product Features
This hierarchical view of your product’s features will help in prioritizing new feature development.
Get Intimate With Your Products
Do you really think about the ways in which your user interact with your products?