Taxing Brands
Do your tax lawyers and brand marketers agree strategy?
Turkeys won’t vote for Christmas
Why established companies can’t respond to paradigm shifts in the market
Obvious in hindsight
Why are ideas valued so lightly?
Skin deep customer focus
Is your customer focus two faced?
Hippocratic Oath for Product Managers
If Harvard MBAs have started taking an oath to ‘serve the greater good’ isn’t it time that Product Managers jumped on the bandwagon?
The road to salvation for “Pants 2 You”
How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience.
“Pants 2 You” is a poor customer message
Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.