Great demos
Giving a good demo is more than taking the audience through the features
Give it a (code)name
The importance of naming new concepts and product ideas
There is a hole in my product
Why uncertainty and indecision are natural in the new product development process
Limited only by your imagination
Why an apparently simple marketing phrase can completely fail to market your product.
Hippocratic Oath for Product Managers
If Harvard MBAs have started taking an oath to ‘serve the greater good’ isn’t it time that Product Managers jumped on the bandwagon?
The road to salvation for “Pants 2 You”
How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience.
“Pants 2 You” is a poor customer message
Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.
The art of writing very little
A picture may be worth a thousand words, but how do you describe it in just 30?
Tell me a story
Customer stories that get your team into the mind of the customer
The Poverty of Business Plans
Why do we continue to put so much faith in these works of fiction?