Tag Archives: specification

Steamed FUD

By Chris | March 30, 2010

A product marketing guide to Fear, Uncertainty and Doubt

By Chris | January 25, 2010

The first ‘most stupid’ product award of 2010 goes to…

By Chris | November 25, 2009

How often is your use of a product frustrated by some little detail?

By Chris | August 15, 2009

No product specification survives first contact with the user

effectivus tags

3D Book review boujou clients commercial creativity culture customer decision making demos design development film fun futurology FX ideas Illusion innovation legal lifecycle luck lying management marketing markets Matador MBA mentor mission pricing process product projects psychology Redboard specification strategy tech television theory UI users vision writing
Grab a little serendipity

Click here to read a random post
Get in touch

Send effectivus an email
Newsletter

Subscribe to the newsletter
Now reading
Search
effectivus tweets
- Bad news for those who think 3D TV will be a big hit in the UK: http://tinyurl.com/3ao5r7q 4 days ago
- Something strange about hearing my 17 year old and his mates screaming "I've got blisters on my fingers" while playing Rock Band 1 week ago
- Tom Peters on his way of analysing businesses: "Of course, we all know this is to some extent phoney baloney." 1 week ago
- More updates...
Archives
effectivus recommends
effectivus links

All effectivus posts