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Category Archives: imagine
User Time vs Compute Time
We obsess about how long an operation takes in software rather than its impact on the user. More
Turkeys won’t vote for Christmas
Why established companies can’t respond to paradigm shifts in the market More
Listening versus envisioning
Why polarized choices about how to create great products are just wrong. More
Your strategy is in your DNA
The first step of strategic planning is accepting who you are More
Obvious in hindsight
Why are ideas valued so lightly? More
Projecting simplicity
Strategy models and frameworks hide the complexity that we wrestled with More
Serendipity in New Product Development
Three types of serendipity: how do these apply to product discoveries as opposed to scientific ones? More
Going ‘Off-Strategy’
Why your optimal strategy may be sub-optimal More
Seeing the future comes [un]naturally
Dispelling two myths of scenario planning More