Hearing Customer Needs
What Steve Jobs said and Henry Ford didn’t
Flex Your Creative Muscle
Creativity is like a muscle – use it or lose it!
Serendipity in New Product Development
Three types of serendipity: how do these apply to product discoveries as opposed to scientific ones?
Mind the creative minds
Why some businesses are scared of creativity and why they need to embrace it fully.
Get Lucky
Chance is highly underrated by the management gurus, I wonder why?