How companies turn their back on gold plated commercial opportunities
Fulfilling unmet needs is not enough
Act now, think later
The problem of growing beyond your established market for SMEs
Why the most common motivator for strategic decisions is the wrong one
The importance of naming new concepts and product ideas
Why do we continue to put so much faith in these works of fiction?
Where do our ideas come from and can we really call them ours?
Why we should set our users free.
Is our increasingly sophisticated and smart software products making our users more stupid?