Author Archives: Chris

Serendipity in New Product Development

Three types of serendipity: how do these apply to product discoveries as opposed to scientific ones?

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Going ‘Off-Strategy’

Why your optimal strategy may be sub-optimal

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Marketing Metaphoria

Book review and thoughts on connecting to customers

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Seeing the future comes [un]naturally

Dispelling two myths of scenario planning

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The Product Manager’s Toolkit

Book review gets robust criticism from author

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