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	<title>effectivus.com &#187; vision</title>
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	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
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		<title>Is the US Post industry dead?</title>
		<link>http://effectivus.com/2011/05/is-the-us-post-industry-dead/</link>
		<comments>http://effectivus.com/2011/05/is-the-us-post-industry-dead/#comments</comments>
		<pubDate>Fri, 13 May 2011 13:38:53 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[users]]></category>
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		<description><![CDATA[A recent Wall Street Journal article rattles the US broadcast industry <a href="http://effectivus.com/2011/05/is-the-us-post-industry-dead/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Seeing the future comes [un]naturally</title>
		<link>http://effectivus.com/2010/08/seeing-the-future-comes-unnaturally/</link>
		<comments>http://effectivus.com/2010/08/seeing-the-future-comes-unnaturally/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 12:05:08 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[futurology]]></category>
		<category><![CDATA[how we work]]></category>
		<category><![CDATA[scenarios]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1159</guid>
		<description><![CDATA[Dispelling two myths of scenario planning <a href="http://effectivus.com/2010/08/seeing-the-future-comes-unnaturally/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>A Sense of Perspective</title>
		<link>http://effectivus.com/2010/04/a-sense-of-perspective/</link>
		<comments>http://effectivus.com/2010/04/a-sense-of-perspective/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 18:24:26 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1069</guid>
		<description><![CDATA[The benefits, or otherwise, of having an intimate knowledge of an industry. <a href="http://effectivus.com/2010/04/a-sense-of-perspective/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Effectivus&#8217;s predictions for 2010’s technology products</title>
		<link>http://effectivus.com/2010/01/effectivuss-predictions-for-2010%e2%80%99s-technology-products/</link>
		<comments>http://effectivus.com/2010/01/effectivuss-predictions-for-2010%e2%80%99s-technology-products/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 16:51:00 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[lifecycle]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=943</guid>
		<description><![CDATA[Effectivus gets to be a grumpy damp squib ‘cos he didn’t get to go to Vegas <a href="http://effectivus.com/2010/01/effectivuss-predictions-for-2010%e2%80%99s-technology-products/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Give it a (code)name</title>
		<link>http://effectivus.com/2009/07/give-it-a-codename/</link>
		<comments>http://effectivus.com/2009/07/give-it-a-codename/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 16:51:16 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Matador]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=828</guid>
		<description><![CDATA[The importance of naming new concepts and product ideas <a href="http://effectivus.com/2009/07/give-it-a-codename/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hippocratic Oath for Product Managers</title>
		<link>http://effectivus.com/2009/06/hippocratic-oath-for-product-managers/</link>
		<comments>http://effectivus.com/2009/06/hippocratic-oath-for-product-managers/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 10:45:16 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=789</guid>
		<description><![CDATA[If Harvard MBAs have started taking an oath to 'serve the greater good' isn’t it time that Product Managers jumped on the bandwagon? <a href="http://effectivus.com/2009/06/hippocratic-oath-for-product-managers/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Product Vision and Corporate Culture</title>
		<link>http://effectivus.com/2009/03/product-vision-and-corporate-culture/</link>
		<comments>http://effectivus.com/2009/03/product-vision-and-corporate-culture/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 08:48:43 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=386</guid>
		<description><![CDATA[Why a compelling product vision can shorten your long list of requirements. <a href="http://effectivus.com/2009/03/product-vision-and-corporate-culture/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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