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	<title>effectivus.com &#187; users</title>
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	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
	<lastBuildDate>Mon, 09 Jan 2012 11:29:19 +0000</lastBuildDate>
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		<title>Adoption and e-books</title>
		<link>http://effectivus.com/2012/01/adoption-and-e-books/</link>
		<comments>http://effectivus.com/2012/01/adoption-and-e-books/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 11:29:19 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2118</guid>
		<description><![CDATA[Adoption is a lot more tricky than we like to think <a href="http://effectivus.com/2012/01/adoption-and-e-books/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Hearing Customer Needs</title>
		<link>http://effectivus.com/2011/12/hearing-customer-needs/</link>
		<comments>http://effectivus.com/2011/12/hearing-customer-needs/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 12:02:04 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[luck]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2095</guid>
		<description><![CDATA[What Steve Jobs said and Henry Ford didn’t <a href="http://effectivus.com/2011/12/hearing-customer-needs/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is the US Post industry dead?</title>
		<link>http://effectivus.com/2011/05/is-the-us-post-industry-dead/</link>
		<comments>http://effectivus.com/2011/05/is-the-us-post-industry-dead/#comments</comments>
		<pubDate>Fri, 13 May 2011 13:38:53 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1947</guid>
		<description><![CDATA[A recent Wall Street Journal article rattles the US broadcast industry <a href="http://effectivus.com/2011/05/is-the-us-post-industry-dead/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mega-features and Featurelets</title>
		<link>http://effectivus.com/2011/03/mega-features-and-featurelets/</link>
		<comments>http://effectivus.com/2011/03/mega-features-and-featurelets/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 17:32:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[specification]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1860</guid>
		<description><![CDATA[Balancing strategic and tactical needs on the product roadmap <a href="http://effectivus.com/2011/03/mega-features-and-featurelets/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Hot keys and cold type</title>
		<link>http://effectivus.com/2011/03/hot-keys-and-cold-type/</link>
		<comments>http://effectivus.com/2011/03/hot-keys-and-cold-type/#comments</comments>
		<pubDate>Sat, 05 Mar 2011 14:24:43 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1818</guid>
		<description><![CDATA[Do we assume an ability to enter text easily in our user experience design? <a href="http://effectivus.com/2011/03/hot-keys-and-cold-type/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Hobby horse before the cart</title>
		<link>http://effectivus.com/2011/01/hobby-horse-before-the-cart/</link>
		<comments>http://effectivus.com/2011/01/hobby-horse-before-the-cart/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 09:15:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1787</guid>
		<description><![CDATA[Market needs first, then product. Not the other way around. <a href="http://effectivus.com/2011/01/hobby-horse-before-the-cart/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you thinking what I’m thinking?</title>
		<link>http://effectivus.com/2010/12/are-you-thinking-what-i%e2%80%99m-thinking/</link>
		<comments>http://effectivus.com/2010/12/are-you-thinking-what-i%e2%80%99m-thinking/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 12:00:34 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1260</guid>
		<description><![CDATA[Good story telling couples the listener and storyteller’s neural activity <a href="http://effectivus.com/2010/12/are-you-thinking-what-i%e2%80%99m-thinking/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Crossing a Stormy Chasm</title>
		<link>http://effectivus.com/2010/09/crossing-a-stormy-chasm/</link>
		<comments>http://effectivus.com/2010/09/crossing-a-stormy-chasm/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 11:00:10 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[past glories]]></category>
		<category><![CDATA[chasm]]></category>
		<category><![CDATA[go to market]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1187</guid>
		<description><![CDATA[Testing STORM with the wider market <a href="http://effectivus.com/2010/09/crossing-a-stormy-chasm/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mari case study</title>
		<link>http://effectivus.com/2010/06/mari-case-study/</link>
		<comments>http://effectivus.com/2010/06/mari-case-study/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 14:15:23 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[past glories]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[FX]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1122</guid>
		<description><![CDATA[Getting into the detail of how a product really meets a customer’s needs. <a href="http://effectivus.com/2010/06/mari-case-study/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/06/mari-case-study/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Skin deep customer focus</title>
		<link>http://effectivus.com/2010/05/skin-deep-customer-focus-2/</link>
		<comments>http://effectivus.com/2010/05/skin-deep-customer-focus-2/#comments</comments>
		<pubDate>Mon, 10 May 2010 12:00:56 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1074</guid>
		<description><![CDATA[Is your customer focus two faced? <a href="http://effectivus.com/2010/05/skin-deep-customer-focus-2/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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