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	<title>effectivus.com &#187; theory</title>
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	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
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		<title>Standards, Sockets and Secret Sauce</title>
		<link>http://effectivus.com/2011/12/standards-sockets-and-secret-sauce/</link>
		<comments>http://effectivus.com/2011/12/standards-sockets-and-secret-sauce/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 11:29:08 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[specification]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2070</guid>
		<description><![CDATA[Standards may be good for some, but it can hinder innovation for others? <a href="http://effectivus.com/2011/12/standards-sockets-and-secret-sauce/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Final Cut Pro Launches a X the Chasm</title>
		<link>http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/</link>
		<comments>http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 14:45:57 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[lifecycle]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2023</guid>
		<description><![CDATA[Apple proves you’ve got to break an egg to make an omelette <a href="http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>13</slash:comments>
		</item>
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		<title>A Terrae Filius for Management Gurus</title>
		<link>http://effectivus.com/2011/05/a-terrae-filius-for-management-gurus/</link>
		<comments>http://effectivus.com/2011/05/a-terrae-filius-for-management-gurus/#comments</comments>
		<pubDate>Mon, 09 May 2011 20:12:58 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1935</guid>
		<description><![CDATA[A court jester to burst the egos of the management gurus. <a href="http://effectivus.com/2011/05/a-terrae-filius-for-management-gurus/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>effectivus new product process</title>
		<link>http://effectivus.com/2010/12/effectivus-new-product-process/</link>
		<comments>http://effectivus.com/2010/12/effectivus-new-product-process/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 10:55:41 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[what I do]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[how we work]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1246</guid>
		<description><![CDATA[How effectivus uses an agile and iterative process to help organisations create new and innovative products <a href="http://effectivus.com/2010/12/effectivus-new-product-process/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Management Myth</title>
		<link>http://effectivus.com/2010/11/the-management-myth-2/</link>
		<comments>http://effectivus.com/2010/11/the-management-myth-2/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 12:13:09 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[futurology]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1230</guid>
		<description><![CDATA[Matthew Stewart’s methodical destruction of management theory, and why all management books need a health warning. <a href="http://effectivus.com/2010/11/the-management-myth-2/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/11/the-management-myth-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Projecting simplicity</title>
		<link>http://effectivus.com/2010/10/projecting-simplicity/</link>
		<comments>http://effectivus.com/2010/10/projecting-simplicity/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 12:15:05 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1195</guid>
		<description><![CDATA[Strategy models and frameworks hide the complexity that we wrestled with <a href="http://effectivus.com/2010/10/projecting-simplicity/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Metaphoria</title>
		<link>http://effectivus.com/2010/08/marketing-metaphoria/</link>
		<comments>http://effectivus.com/2010/08/marketing-metaphoria/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 12:00:55 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1163</guid>
		<description><![CDATA[Book review and thoughts on connecting to customers <a href="http://effectivus.com/2010/08/marketing-metaphoria/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/08/marketing-metaphoria/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Product Manager’s Toolkit</title>
		<link>http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/</link>
		<comments>http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 15:00:20 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[lifecycle]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1154</guid>
		<description><![CDATA[Book review gets robust criticism from author <a href="http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Mind the creative minds</title>
		<link>http://effectivus.com/2010/06/mind-the-creative-minds/</link>
		<comments>http://effectivus.com/2010/06/mind-the-creative-minds/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 13:18:04 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[luck]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1110</guid>
		<description><![CDATA[Why some businesses are scared of creativity and why they need to embrace it fully. <a href="http://effectivus.com/2010/06/mind-the-creative-minds/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/06/mind-the-creative-minds/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Early Adopter Gullibility Curve</title>
		<link>http://effectivus.com/2010/03/the-early-adopter-gullibility-curve/</link>
		<comments>http://effectivus.com/2010/03/the-early-adopter-gullibility-curve/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 11:00:41 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[lifecycle]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1040</guid>
		<description><![CDATA[What does the mythical kill switch tell us about consumer adoption? <a href="http://effectivus.com/2010/03/the-early-adopter-gullibility-curve/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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