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	<title>effectivus.com &#187; psychology</title>
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	<description>helping technology companies create products that delight</description>
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		<title>Smell</title>
		<link>http://effectivus.com/2011/09/smell/</link>
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		<pubDate>Thu, 15 Sep 2011 16:24:06 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
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		<category><![CDATA[film]]></category>
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		<description><![CDATA[Time for cinema to wake up and smell the roses? <a href="http://effectivus.com/2011/09/smell/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Marketing Metaphoria</title>
		<link>http://effectivus.com/2010/08/marketing-metaphoria/</link>
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		<pubDate>Mon, 09 Aug 2010 12:00:55 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
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		<category><![CDATA[Book review]]></category>
		<category><![CDATA[ideas]]></category>
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		<category><![CDATA[psychology]]></category>
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		<description><![CDATA[Book review and thoughts on connecting to customers <a href="http://effectivus.com/2010/08/marketing-metaphoria/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Authoritarian leadership and innovation</title>
		<link>http://effectivus.com/2010/06/authoritarian-leadership-and-innovation/</link>
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		<pubDate>Thu, 10 Jun 2010 14:15:17 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
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		<description><![CDATA[What has Korean Air flight 801 got to do with creativity and innovation in your company? <a href="http://effectivus.com/2010/06/authoritarian-leadership-and-innovation/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Powerful liars</title>
		<link>http://effectivus.com/2010/05/powerful-liars/</link>
		<comments>http://effectivus.com/2010/05/powerful-liars/#comments</comments>
		<pubDate>Mon, 24 May 2010 15:00:12 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[lying]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[psychology]]></category>

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		<description><![CDATA[Powerful people make better liars. I wonder if the same goes for organisations? <a href="http://effectivus.com/2010/05/powerful-liars/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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