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	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
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		<title>Listening versus envisioning</title>
		<link>http://effectivus.com/2011/02/listening-versus-envisioning/</link>
		<comments>http://effectivus.com/2011/02/listening-versus-envisioning/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 15:24:11 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[listen]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1798</guid>
		<description><![CDATA[Why polarized choices about how to create great products are just wrong. <a href="http://effectivus.com/2011/02/listening-versus-envisioning/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hobby horse before the cart</title>
		<link>http://effectivus.com/2011/01/hobby-horse-before-the-cart/</link>
		<comments>http://effectivus.com/2011/01/hobby-horse-before-the-cart/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 09:15:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1787</guid>
		<description><![CDATA[Market needs first, then product. Not the other way around. <a href="http://effectivus.com/2011/01/hobby-horse-before-the-cart/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>effectivus new product process</title>
		<link>http://effectivus.com/2010/12/effectivus-new-product-process/</link>
		<comments>http://effectivus.com/2010/12/effectivus-new-product-process/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 10:55:41 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[what I do]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[how we work]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1246</guid>
		<description><![CDATA[How effectivus uses an agile and iterative process to help organisations create new and innovative products <a href="http://effectivus.com/2010/12/effectivus-new-product-process/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Domain knowledge or process skill?</title>
		<link>http://effectivus.com/2010/10/domain-knowledge-or-process-skill/</link>
		<comments>http://effectivus.com/2010/10/domain-knowledge-or-process-skill/#comments</comments>
		<pubDate>Sun, 31 Oct 2010 18:57:41 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[what I do]]></category>
		<category><![CDATA[lifecycle]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[mentoring]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[recruitment]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1220</guid>
		<description><![CDATA[How important is domain knowledge for a Product Manager? <a href="http://effectivus.com/2010/10/domain-knowledge-or-process-skill/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>17</slash:comments>
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		<title>Future Proof Products</title>
		<link>http://effectivus.com/2010/10/future-proof-products/</link>
		<comments>http://effectivus.com/2010/10/future-proof-products/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 12:00:53 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[imagine]]></category>
		<category><![CDATA[lifecycle]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product management]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1207</guid>
		<description><![CDATA[How the Hoover Keymatic was created and sold to solve tomorrows problems <a href="http://effectivus.com/2010/10/future-proof-products/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Seeing the world differently</title>
		<link>http://effectivus.com/2010/10/seeing-the-world-differently/</link>
		<comments>http://effectivus.com/2010/10/seeing-the-world-differently/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 11:55:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[UI]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1191</guid>
		<description><![CDATA[How can we create good products if we can't see the world as others do, and how can we create innovative products unless we see the world differently? <a href="http://effectivus.com/2010/10/seeing-the-world-differently/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Crossing a Stormy Chasm</title>
		<link>http://effectivus.com/2010/09/crossing-a-stormy-chasm/</link>
		<comments>http://effectivus.com/2010/09/crossing-a-stormy-chasm/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 11:00:10 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[past glories]]></category>
		<category><![CDATA[chasm]]></category>
		<category><![CDATA[go to market]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1187</guid>
		<description><![CDATA[Testing STORM with the wider market <a href="http://effectivus.com/2010/09/crossing-a-stormy-chasm/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Presenting Precision</title>
		<link>http://effectivus.com/2010/09/presenting-precision/</link>
		<comments>http://effectivus.com/2010/09/presenting-precision/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 16:19:53 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[past glories]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[projects]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1182</guid>
		<description><![CDATA[Digital Vision bring a beautiful new control surface to market <a href="http://effectivus.com/2010/09/presenting-precision/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Preposterous procurement</title>
		<link>http://effectivus.com/2010/09/preposterous-procurement/</link>
		<comments>http://effectivus.com/2010/09/preposterous-procurement/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 12:15:57 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[lying]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product marketing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1177</guid>
		<description><![CDATA[Does the procurement process block innovation and competition? <a href="http://effectivus.com/2010/09/preposterous-procurement/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Serendipity in New Product Development</title>
		<link>http://effectivus.com/2010/08/serendipity-in-new-product-development/</link>
		<comments>http://effectivus.com/2010/08/serendipity-in-new-product-development/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 12:30:06 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[luck]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1174</guid>
		<description><![CDATA[Three types of serendipity: how do these apply to product discoveries as opposed to scientific ones? <a href="http://effectivus.com/2010/08/serendipity-in-new-product-development/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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